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WOW (World of Wine), Porto: What to Know

By the Travel Portugal Now team · Published 2 October 2026

WOW, the World of Wine, is a cultural quarter in restored port lodges on the hillside in Vila Nova de Gaia. It has several interactive museums, a wine school, shops, bars and restaurants with terraces overlooking Porto. It’s a fun, all-weather addition to a port cellar visit.

Quick answer: WOW is in Gaia, uphill from the riverside cellars. It has several separate museums with their own tickets, including the popular Chocolate Story (about €20 for adults), plus exhibitions on wine, cork and Porto’s history. The restaurants and terraces are free to visit. See WOW tickets.

Porto and Gaia

What’s there

  • Museums: interactive experiences on wine, chocolate, cork, textiles and the history of Porto.
  • Wine school: tastings and classes.
  • Restaurants and bars: terraces with views across the river.
  • Shops: Portuguese products and wine.

Tips

More: Vila Nova de Gaia and the best museums in Porto.

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